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2016 (c) rimOnO Corporation

concept, layout design, styling, mark logo design, naming

布製やわらかボディの超小型モビリティ。高齢ドライバーや歩行者も安心して共存できる「人にやさしい街」を実現する「小さい・軽い・やわらかい」自動車です。車両サイズはシングルベッドサイズほど、高齢者でも乗り降りしやすい回転シートを備えています。外装には発泡ウレタンと布を用い、着せ替えも可能です。日本感性工学会 かわいい感性デザイン賞 2016 最優秀賞 受賞。


The rimOnO is a soft-surfaced micro vehicle. It is a “small, light, and soft” car that enables a kinder, gentler city where elderly drivers and pedestrians can peacefully coexist. It is about the size of a single-sized bed, and its swivel seat allows the elderly drivers get in and out of the car effortlessly. As the exterior is covered with urethane foam and fabric, it can be freely customized and exchanged. It won Japan Society of Kansei Engineering Kawaii Award 2016 the Best Award.