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SECOM cocobo

2021 (c) SECOM CO.,LTD

concept, styling, logo design



I provided styling and logo design for the SECOM cocobo, the autonomous security robot which patrols and inspects automatically. Responding to changing needs for the security systems, the SECOM, the Loftwork and I teamed up to create a robot that is “commanding but nonintimidating,” which resulted in the cocobo’s unique design balancing well between dignified, trustworthy appearance and friendly, natural presence. The trial run has started in June 2021, and it is expected to go on sale by the end of 2021.