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TOYOTA Camatte series


concept, facilitation, layout design, styling, emblem design, naming



The Camatte is a series of the concept cars that are small and simple enough for kids to drive. The kids can take initiative to handle, drive, and customize these cars, sharing conversation and experience with their parents along the way. Even the kids can fully appreciate the excitement of owning a car! The Camatte has been exhibited annually at the International Tokyo Toy Show since 2012. “Camatte” means “be attentive” or “play with” in Japanese. I named it so wishing it becomes something a family can share interest in and play together with, and it helps strengthening their bond naturally.


トヨタ自動車 ニュースリリース 2012 / 2013 / 2014 / 2015 / 2016 / 2017 / 2018 / 2019

videos | 動画

東京おもちゃショー2014 トヨタ "Camatte Lab"('140624)