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TOYOTA SETSUNA

2016 (c) TOYOTA MOTOR CORPORATION

layout design, styling, emblem design

シャシやボディの主要部品がすべて木でできた自動車。新しさだけを追い求める工業製品として自動車を捉えるのではなく、愛着を持っていたわり、手をかけて受け継いでいくことで、家族だけの新たな価値を持つ時間財になっていくという考えを具現化したコンセプトカーです。ミラノデザインウィーク2016出展。JAPAN WOOD DESIGN AWARD 最優秀賞(農林水産大臣賞) 受賞。

 

The Setsuna is a concept car which major parts including the chassis and the outer frame are entirely made of wood. While most cars nowadays are designed to feature novelty and cutting-edge technology, the Setuna is meant to be loved and cherished over generations so that it will mature to become a proud family heirloom. It was exhibited at the Milan Design Week 2016. It won Japan Wood Design Award 2016 the Best Award/Ministry of Agriculture, Forestry and Fisheries Award.

 

https://global.toyota/en/detail/11538726